Mastering Your Powers of Persuasion for Personal and Professional Success with Jason Hanson & Mario Arabov

Original Air Date Wednesday, November 4, 2020


Are you an entrepreneur ready to follow your dreams and do something you love?

Are you prepared to build your business from scratch? Will you employ the same strategies the CIA uses to persuade and recruit spies? Are you willing to record digital interviews to promote your business to a global community of remote viewers? If you haven’t considered these options in your action plan, maybe you should. To discover how to become an agent of influence, Positive Psychology Podcast Host, Lisa Cypers Kamen speaks with two entrepreneurs who created businesses by doing something they love. Jason Hanson utilizes his CIA experience to train others about using the power of persuasion to grow their business and protect themselves at his Spy, Escape, and Evasion Ranch. And, Mario Arabov promotes entrepreneurs and businesses by creating community connections with his digital interview app, LAMA.

Jason Hanson — Mastering the Power of Persuasion: 
  • Jason enjoyed his time working for the CIA but when he wanted to get married he left to start his Spy, Escape, and Evasion Ranch. [2:27]
  • His book, Agent of Influence, is targeted towards entrepreneurs but had to be approved by the CIA before he published it. [3:50]
  • Empathy and the power of persuasion are useful skills in the spy game and as an entrepreneur. [5:52]
  • Jason describes the SADR cycle and how it is useful as a spy tool or in the world of business. [8:59]
  • The training at Spy, Escape, and Evasion Ranch offers serious training for people who may have threats against them in addition to virtual safety courses. [17:44]
  • Simple tips for self-protection and making our environments safer. [21:43]

Jason Hanson is a former CIA officer, security specialist, and New York Times bestselling author of Spy Secrets That Can Save Your Life. Jason is a highly sought-after expert on safety and survival and has appeared on The Rachael Ray Show, the Today Show, Dateline, ABC’s Shark Tank, and elsewhere. He currently lives in Cedar City, Utah, with his family.

Book: Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business

Spy, Escape, and Evasion Website


Mario Arabov — Creating Personal Success Remotely:

  • How and why the LAMA App was developed. [32:10]
  • LAMA’s current mission is to help entrepreneurs and people with interesting stories to get the attention they deserve. [35:06]
  • Some of Mario’s favorite interviews are the sincere, personal stories of overcoming adversity. [37:45]
  • Mario shares how LAMA works and how it creates community. [43:58]
  • The 3 keys to running a remote company and how staying happy and healthy helps a business. [48:38]

Mario Arabov is co-founder of LAMA. LAMA is the Interviews As a Service platform, which helps entrepreneurs, creators, and innovators promote themselves by providing them with a team of professional journalists, an easy to use App and a curated magazine page. LAMA also helps companies produce video interviews for a fraction of the cost of a professional video team.



LAMA App Website

@lama_app on Twitter & @Marieeettoh on Twitter

LAMA APP on Facebook




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HFactor: Where is Your Heart? — Lisa’s documentary film that explores the journey of human happiness. Emotions are contagious and happiness is a universally desired state. We tend to forget we all have the freedom to be happy or the liberty to be miserable each day.

“When we discover the sweet spot of what others really want for their sustainable well-being that's where we can make business happen.” @LisaKamen on @HH_TalkRadio Click To Tweet“Awareness is part of crime prevention.” @LisaKamen on @HH_TalkRadio Click To Tweet“With our success, we have the ability to give back. To do good that serves other people.” @LisaKamen on @HH_TalkRadio Click To Tweet“There are 8,000 hats an entrepreneur wears.” — Jason Hanson on @HH_TalkRadio Click To Tweet“Spy, Escape, and Evasion Ranch is a smorgasbord of everything in the safety and survival world.” — Jason Hanson on @HH_TalkRadio Click To Tweet “The SADR cycle is used for recruiting a spy for the US but it is also the same tool used to build a business.” — Jason Hanson on @HH_TalkRadio Click To Tweet“Everybody thinks when someone spies for the US it's because they want money but it's not true. The number one reason is that they want a better life for their kids.” — Jason Hanson on @HH_TalkRadio Click To Tweet“Working for the CIA is romanticized in the movies. In reality, it's 99% hard behind-the-scenes work and 1% hang on we are going for a heck of a ride.” — Jason Hanson on @HH_TalkRadio Click To Tweet“We know most crimes are crimes of opportunity. Just keeping your head up and being observant will lower your chances of becoming a victim.” — Jason Hanson on @HH_TalkRadio Click To Tweet“I am so incredibly blessed to do what I love and to train a lot of great people.” — Jason Hanson on @HH_TalkRadio Click To Tweet“We wanted to create a space where people can get the attention they deserve.” @Lama_App on @HH_TalkRadio Click To Tweet“One of the ideas for the platform is to have people learn from each other.” @Lama_App on @HH_TalkRadio Click To Tweet“I wanted to be free, that is why we built LAMA as a remote company.” @Lama_App on @HH_TalkRadio Click To Tweet“The three keys to having a remote company are using the right communication tools, creating processes that are measurable and repeatable, and trust.” @Lama_App on @HH_TalkRadio Click To Tweet“If you are not happy or healthy your company won’t go in the right direction.” @marieeettoh on @HH_TalkRadio Click To Tweet