Positive Disruption: Pivot Your Process and Challenge the Status Quo to Attain Success with Scott Cullather, Kristina McCoobery, & Todd Davis
Original Air Date Wednesday, October 7, 2020
Along with the tragedies of the COVID-19 pandemic, there have been challenges that force businesses to change the way they operate and serve their clients.
Many of these major pivots have included a completely mobile workforce, virtual sales calls, and a shift in brand marketing. Organizations are attributing increased employee productivity to a better home/work balance afforded to them by this ‘great pause’. But, what conditions will move forward to become part of the new normal business landscape? To uncover the possible upsides of a more holistic work environment, Positive Psychology Podcast Host, Lisa Cypers Kamen speaks with three people who assist some of the top companies to evaluate the way they do business and integrate company values into their marketing. Husband and wife storytelling team, Scott Cullather and Kristina McCoobery discuss their latest book for entrepreneurs, Challenge Everything, and Todd Davis, Chief People Officer of Franklin Covey, discusses the 30th-anniversary edition of The Seven Habits of Highly-Effective People by Stephen Covey.
- Scott and Kristina’s book, Challenge Everything includes the good, the bad, and the ugly of entrepreneurship. [2:18]
- Authentic storytelling provides humans unique experiences of connection. [4:03]
- At INVNT, employees lean into their strong culture to remain connected to one another. [17:43]
- The focus on health and wellbeing is paramount in marketing organizations now. [23:28]
- Brands that are making real, measurable changes will be the leading brands in the future. [25:32]
- Kristina and Scott share advice for budding entrepreneurs. [27:38]
Scott Cullather has held multiple c-suite positions, over the last 30 years and has led hundreds of large-scale brand experiences in over 40 countries, for dozens of the world’s leading brands.
Kristina McCoobery holds a dual role as COO of [INVNT GROUP], the global BrandStory project™, and CEO of INVNT, the global live brand storytelling agency™. She founded INVNT in 2008.
Book: Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling
- Todd shares the first three habits of highly-effective people. [35:03]
- The 30th anniversary of The Seven Habits of Highly-Effective People includes new stories and applications for today’s business environment. [39:04]
- The next three habits of highly-effective people depict moving forward in the maturity continuum. [40:59]
- Looking at the COVID pandemic as an opportunity to find balance in our home and work life. [52:43]
Todd Davis has over 30 years of experience in human resources, talent development, executive recruiting, sales, and marketing. He has been with FranklinCovey for over 20 years, currently serving as chief people officer and executive vice president
Book: The Seven Habits of Highly-Effective People by Stephen Covey — 30th Anniversary Editions
This episode of Harvesting Happiness Talk Radio is sponsored by:
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“While content remains the king it is the context that is queen. Context is super-important in the storytelling process.” @LisaKamen on @HH_TalkRadio Click To Tweet“The most powerful tool in communications is to shut up and listen.” @LisaKamen on @HH_TalkRadio Click To Tweet“There is a tone-deafness that has been present in our country that is being demanded to change.” @LisaKamen on @HH_TalkRadio Click To Tweet“The person who doesn't want to wear the mask is in just as much fear and uncertainty as the one who does want to wear the mask.” @LisaKamen on @HH_TalkRadio Click To Tweet“The upside of this great reset is going to be a new professional paradigm that yields a better bottom line.” @LisaKamen on @HH_TalkRadio Click To Tweet“Entrepreneurs, it will take you twice as long and be twice as hard as you think it will be.” @INVNT on @HH_TalkRadio Click To Tweet“Authentic communication in storytelling is uber critical. .” @INVNT on @HH_TalkRadio Click To Tweet“Human beings are innate storytellers and innate story listeners.” @INVNT on @HH_TalkRadio Click To Tweet“We are more disconnected now, as a global society, than we have ever been.” @INVNT on @HH_TalkRadio Click To Tweet“Having a backbone that is founded in culture provides a sense of strength and unity in uncertain times.” @INVNT on @HH_TalkRadio Click To Tweet“There is an increased focus on physical, mental, and emotional health and wellbeing in marketing right now.” @INVNT on @HH_TalkRadio Click To Tweet“Long term effectiveness is getting the results you want today in a way that allows you to get those results over and over again.” @FranklinCovey on @HH_TalkRadio Click To Tweet“Think win-win. This is the habit of abundance.” @FranklinCovey on @HH_TalkRadio Click To Tweet“Franklin Covey is a global company specializing in performance improvement. We help people change their human behavior.” @FranklinCovey on @HH_TalkRadio Click To Tweet“In this current historical world-wide event, The Seven Habits of Highly-Effective People are still applicable.” @FranklinCovey on @HH_TalkRadio Click To Tweet“The number one reason people are more productive working from home is they feel more balanced.” @FranklinCovey on @HH_TalkRadio Click To Tweet
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